E-commerce Profit Margin Calculator

Estimate contribution profit per order before advertising and fixed overhead.

Average order value ($)

COGS ($)

Shipping + fulfillment ($)

Payment/platform fee (%)

Other variable cost/order ($)

Variable costs/order—

Contribution profit/order—

Contribution margin—

Maximum break-even ad spend/order—

Fixed overhead, refunds, taxes and attribution are not included unless you place them in other variable costs.